These definitions help customers, partners and evaluators use Neural Behavioural Intelligence terminology consistently. The meaning of a term may become more specific within an approved use case, protocol or technical briefing.
A time-linked layer of insight that interprets patterns in human response using high-speed eye tracking and neuroscience-informed artificial intelligence, configured for a defined question and decision context.
The response information not fully visible through self-report, observation, conventional analytics, standard eye tracking or outcome data alone.
A measured feature or pattern relevant to the way a person responds during a defined task or stimulus.
The modelled relationship between observable ocular behaviour and response patterns informed by multimodal neuroscience research.
The content, scenario, question, image, video, simulation, task or event presented under a defined protocol.
A modelled, time-linked indication of the direction or nature of response to a defined stimulus. Wording and interpretation depend on the validated use and context.
The degree to which part of a stimulus appears to carry emotional significance within the defined analysis.
The level or pattern of mental processing demand indicated during a task or stimulus.
Aggregated or comparative analysis of response patterns across a defined group, segment or condition.
Interpretable information presented with sufficient context, evidence and clarity to contribute usefully to a defined professional or commercial decision.
